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New Balega Hidden Colorways and Ultralight Crew Length Socks Coming Soon to a Specialty Retailer Near You

It’s that time of year -- time to refresh your sock drawer with new Balega sock colorways and styles. Whether you have an upcoming end of summer half marathon, or are in the middle of marathon training for a race this fall, your feet deserve some extra love to get you to the finish line in comfort and in style (and without injury!). Coming this September, we are so excited to introduce NEW Ultralight crew length socks, as well as new colors of our very popular Hidden Comfort and Hidden Contour collections.

The new sheer, light as a feather Ultralight crew running sock is specifically designed to provide contoured protection and lasting durability that you can’t even feel on your foot. The new crew length Ultralight sock ($15) combines fine performance yarns with protection-based design to create the sheerest, lightest performance running socks.

Balega Ultralight Crew

The Ultralight features Balega’s proprietary Drynamix® moisture wicking fibers and reinforced microfiber mesh ventilation panels to keep feet cool and dry. The enhanced, strategically shaped cushioning that follows the contours of your heel offers maximum protection and impact resistance. In the updated style, the cushioning now also reaches higher over the toe area for increased comfort and durability. The differentiated elastic bands provide compression and a superior fit. Unique to all Balega products, these socks feature a hand-linked toe closure system for a seamless, non-irritating fit.

Our original Balega sock, Hidden Comfort ($13), remains the best-selling Balega product. Carefully crafted with the finest proprietary moisture management yarns, densely compacted into each square inch, Hidden Comfort offers protective cushioning that will outlast any run. The low-modulus elastane throughout ensures  a structured but non-restrictive fit, and the plush under-sole cushioning adds extra protection. The mesh construction provides ventilation, while the heel tab helps prevent the sock from slipping into your running shoe. Hidden Comfort also features hand-linked to closure and a reinforced heel and toe. The Hidden Comfort will be offered in five new two-tone colorways, including: Light Aqua/Midgrey, Legion Blue/Teal, Electric Pink/Sherbet Pink, Charged Purple/Lilac and Peach/Neon Coral.

Balega Hidden Comfor

Hidden Contour ($14) will be offered in eight all new attractive colorways. With three different elasticated bands, Hidden Contour provides a compressive, structured fit with all the luxury that a 200N cushion offers. The socks feature new and improved elastane throughout for an even more structured fit. The plush under-sole cushioning adds extra protection. The mesh construction provides ventilation, while the heel tab helps prevent the sock from slipping into your running shoe. The Hidden Contour sock also features a hand-linked to closure and a reinforced heel and toe.  New colorways include: White/Gray, Midgrey/Ink, Legion Blue/Midgrey, Black/Fog, Aloe/Fog, Ethereal Blue/Aqua, Bright Lilac/Pink, and Neon Coral/Pink.

Balega Hidden Contour

Balega’s new sock models will be available to consumers this September 2019. To locate a Balega dealer near you, head to: https://balega-socks.implus.com/locations