News + Blog

2021 Impi Ambassador Team Application is Now OPEN


2021 team will welcome run enthusiasts and passionate athletes from North America, the United Kingdom, Australia, Canada and South Africa 

We are very excited to announce that the application has officially opened for our sixth annual Impi ambassador team. For 2021, we will welcome applicants from around the globe to help represent Balega by spotlighting our brand’s core pillars – performance, excellence, harmony, creativity and community. Applications will be accepted through Sunday, December 6, 2020.

The 2021 team will consist of athletes from the United States, South Africa, Canada, Australia and the United Kingdom. By utilizing both their social media channels, as well as their presence at races and events around the world, these endurance enthusiasts will help to spread the Balega word, talk with their run communities about the products’ excellence, and position Balega as the leader in the run specialty market. In order to align with our give-back initiatives, ambassadors will also be asked to establish their own personal way of giving back to their local communities.

The ambassadors who are selected to join the team will act as an army of Balega warriors or “Impis” representing the brand’s core values and sharing the brand’s South African heritage and “sole.” Impis will assist with new product launches and spreading the Balega brand message within their local communities. In turn, the Impis receive socks throughout the year and benefit from the various other product categories out of the Implus stable of brands.

The application period for the 2021 Balega Impi Team opens today and will be open for roughly three weeks until December 6, 2020. All applicants will be notified in mid-January. Interested athletes should apply at: https://forms.gle/R9RCrV3VWxhpt7wN6

For more information on the team or details on the application process, please contact alexa@verdepr.com.